It all starts with an idea and yours brought you here! Yay! I am so excited for you! Literally, I love that feeling of sitting around thinking, I could do that and then it takes off from there. What will you call it? How will you get product to resell? Should you incorporate or open an LLC and do you really need a resale permit?
The list goes on and on and the more you think about it, the more excited you get!!! But, hold on. This is going to be a huge undertaking and you really want to make sure you’re ready for it and here is where I come in. You need to build a solid foundation for your new business and I’m going to walk you though everything you’ll need to get up and running.
I cannot strive enough at how important it is to have people around you that support your vision and what you are building and while family and friends can be awesome, they might not always see your “vision” and support you the way that you need. This is where I come in.
I’ve done it before, twice.
Times have changed since my last luxury resale business and it will continue to. If you don’t pivot, your business will fall behind BUT, building that strong foundation will make the difference between success and failure.
What does a strong foundation look like?
It’s as different as you and me.
Some people may want a full brick and mortar store. Some may want to sell only Live with no store or online presence (this is the wrong way to do it and I’ll tell you why later) or maybe you want an e-commerce store only and hate social media. Trust Me…..I get it and I will give you the tools and support to build the kind of business YOU want.
The Name – Choosing and registering your business name (domain and social)
Licensing – What you need, what you don’t and how to set your business up properly
Money – Understanding margins, COGS, ROI, Profit and Taxes
Business Plan – Two downloadable options, Quickie and Full
Consignment or BOR – Which business model will your business be and how to be successful in both?
Website – Yes, you need one, this is the best platform to build yours on and these are the pages you must include
Sourcing – How to get products through wholesale and which companies do we trust
Where to Sell – How to use marketplaces as a driver to your website
Listings – How to photograph and describe items so they’re SEO friendly
Shipping – What’s the best option and should you add insurance?
Launch – How to drive traffic and customers to your website
Marketing – Which social media platforms should be on, how to use your blog to drive traffic to your website, how to set up and build an email list and how to market your business for zero dollars
Customer Service – How to make an impact on your customers and keep them coming back for life!
Authentication – Red flags for the top brands, checklist and which authentication companies are worth partnering with and a ton more
I’ll cover every single one of the points above along with downloads of relevant content that will help teach you and keep your business on track. Not only that but you’ll have access to The Community on Slack where not only do I hang out all day (ask me questions anytime) but your peers are there to support and guide you too.